F*CK IT WON’T CUT IT

Boston University’s Nationally Recognized COVID-19 Safety Campaign

Strategy: Over the summer, there were stories of reckless college students who continued to party despite the COVID-19 pandemic. We set out to change that narrative and help keep students safe on campus and around Boston.

Idea: In order to stay safe on campus, students needed a major lifestyle change. This year, we couldn't afford to say “F*ck it" to the small rules.