Betty Crocker x Wicked
To celebrate the premier of Wicked in theaters, Betty Crocker partnered up with the franchise to celebrate the unlimited possibilities of baking with Betty. Bowen Yang and Matt Rogers are best friends, just like Glinda and Elphaba. They are wonderful in their own right, but together they are truly limitless.
Given Bowen’s role in Wicked and his iconic friendship with Matt Rogers, we’ll tap this duo to bring to life a wickedly sweet collab between Betty Crocker and Wicked to launch their color-changing cake mix.
Agency: Pereira O’Dell
Art Director: Megan Coats
Copywriter: Emma Lemay
Creative Director: Ricky Lu